Nário Nascimento
Designer multidisciplinar com foco em marketing
Possuo 6 anos de experiência trabalhando em diferentes segmentos como: produção cultural, música, marketing esportivo, mercado financeiro, tecnologia, farmacêutico, bens de consumo e distribuição de combustíveis. Meu diferencial está no repertório, por ter trabalho com uma diversidade de projetos, de diferentes segmentos, para diferentes marcas, o que me fez aprender a inovar de diferentes formas com base nas dores dos clientes.
Abordagem
Mídia Digital
Peças para redes sociais, comunicações institucionais, CRM, campanhas e apresentações.
Design Gráfico
Criação de logotipos, embalagens, materiais publicitários, tratamento de imagens, layouts para mídias digitais e impressas.
Criação de Conteúdo
Peças para redes sociais, comunicações institucionais, CRM e campanhas.
Marketing
Peças para redes sociais, comunicações institucionais, CRM e campanhas.
Zoop Trends Report
Visual conceptualization and design
To develop this report, we had the challenge of producing everything within a month, content, visual identity and layout. To solve this, I had support from another designer to build this report by the volume of content.
Zoop, a payment fintech that requested this service, has a very detailed branding book that guided us throughout the aesthetic and conceptual construction of the project. Below you can analyze the final result and on the landing page, download the full report.
Zoop Trends Report
Visual conceptualization and design
To develop this report, we had the challenge of producing everything within a month, content, visual identity and layout. To solve this, I had support from another designer to build this report by the volume of content.
Zoop, a payment fintech that requested this service, has a very detailed branding book that guided us throughout the aesthetic and conceptual construction of the project. Below you can analyze the final result and on the landing page, download the full report.
Zoop Trends Report
Visual conceptualization and design
To develop this report, we had the challenge of producing everything within a month, content, visual identity and layout. To solve this, I had support from another designer to build this report by the volume of content.
Zoop, a payment fintech that requested this service, has a very detailed branding book that guided us throughout the aesthetic and conceptual construction of the project. Below you can analyze the final result and on the landing page, download the full report.
Uber
Produção de Conteúdo em vídeo
Para desenvolver esse relatório, tivemos o desafio de produzir tudo no prazo de um mês, conteúdo, identidade visual e diagramação. Para solucionar isso, tive suporte de outro designer para construir este relatório pelo volume de conteúdo.
A Zoop, fintech de meios de pagamento que solicitou esse serviço, possui um branding book bem detalhado o que foi nos guiando ao longo de toda a construção estética e conceitual do projeto. Abaixo é possível analisar o resultado final e na landing page, baixar o relatório completo.
WC
static posts
I developed these static posts focused on promoting products, solutions they offer, niche they act, pains they solve, brand positioning, among others. The biggest challenge lies in the complexity of the products, as it deals with a very technical subject
and being able to turn it into something attractive through design.
Zoop Trends Report
Visual conceptualization and design
To develop this report, we had the challenge of producing everything within a month, content, visual identity and layout. To solve this, I had support from another designer to build this report by the volume of content.
Zoop, a payment fintech that requested this service, has a very detailed branding book that guided us throughout the aesthetic and conceptual construction of the project. Below you can analyze the final result and on the landing page, download the full report.
WWC
infographics
One of the content strategies that the Dutch company WCC requested to publicize its products, was the creation of infographics to show in depth and detail the specifics of each product, as it is a very technical thing. In this way, I produced 4 infographics that were intended to be used on the site and you can analyze them below:
WWC
Storyboarding and storytelling
One of the campaign's strategies was to develop institutional and product videos in order to improve the company's brand positioning. In this way, I was responsible for producing the storyboards (visual guide of scenes and actions of a video) where the company would be able to have a preview of the video proposal that we were going to create and, in addition, it is a fundamental material to direct the storytelling to the editors. of video.
Introducing Pitching Talle
storytelling and design
Together with another designer, I prepared the pitching presentation for Talle, a communication agency focused on the financial and technology market, where we developed a storytelling focused on showing the company as a whole, joining an aesthetic that was more current at the time of the company. .
PIT | Transplant Integration Platform
Ideation, research, conceptualization and design
We developed the Transplant Integrating Platform (PIT) . A system that connects compatible families for kidney donation from the organ pairing system. For example, two relatives (one who needs a kidney and the other who is willing to donate, but are incompatible) and another family in the same situation are connected through this "cross-match" system.
The "Rio de Nós" application seeks to solve situations of exclusion and indifference, based on reports, research and connections between projects and users. The video below illustrates how this works in practice.
Application | river of us
Conceptualization, design and UX
Bossa Nossa armchair
Research, conceptualization and prototyping
"Bossa Nossa" is an armchair inspired by bossa nova. This project arose from the theme of illustrating the Brazilian identity in furniture and in this way, we had a dense stage of research and conceptualization to arrive at the first sketches and finally, the final prototype that is below.
CD Graphic Design | Diogo Nogueira
Conceptualization and design
Graphic project for the release of the album by the artist Diogo Nogueira, "Ao vivo em Porto Alegre" containing cover, back cover, booklet and label.
Fashion Editorial
Shooting, conceptualization and design
We prepared a fictional fashion editorial for the discipline of Studio Photography at PUC-RJ. A photo session focused on the vintage theme was held and we invited two models to help us in the process. The group selected items that could be used by all the members, such as classic clothes (blazers, pants, pantaloons, flare) and together we put together the looks and carried out the shooting.
